HumanR

HumanR’s logo

In the tenth grade, we were asked to create an advertising campaign for a fictitious organization.
fighting for human rights.

Poster denouncing Apple

I chose to talk about the horrible working conditions that certain jobs involve, especially production chains for consumer goods,
on which brands do not hesitate to add ever-increasing price margins.

I created three posters as well as the logo of a fictitious organization, “humanR”, stylized writing
of the comparative adjective “humaner”. This incorrect yet shorter spelling allows for a more impactful logotype.

Poster denouncing Levis
Poster denouncing Nike

I represented each consumer product at the top, on a white background, contrasting it with the bottom of
the image representing the working conditions related to the object above: the object, highlighted,
and working conditions, in the dark.

made with

the software, frameworks, libraries, materials and services I used to make this